The purpose of this Notice of Collection is to provide consumers with information about the categories of personal information that our dealerships collect about them and the purposes for which the personal information will be used.

We may collect the following categories of “personal data”:

Audio / Video / Visual / Electronic: such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.

Commercial: such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.

Customer Records: such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).

Education: such as diplomas and transcripts for student rebate eligibility.

Geolocation: such as tracking and user-enabled location identification.

Identifiers: such as real name, postal address, IP address, email address, SSN, driver’s license number, passport number, cookies, pixel tags, and similar identifiers Inference to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.

Internet Activity: such as interactions with our websites, applications, and advertisements.

Professional/Employment: such as job title, occupation, company or business name, and employment history information.

Protected Classes: under state or federal law, such as gender, age, and veteran status.

We use the categories of personal information listed above for one or more of the following “business purposes”:

Advertising & Marketing: to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.

Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of “first-party” or “session” cookies.

Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.

Customer Service: to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.

Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.

Fraud Prevention: to help ensure security and integrity, such as necessary to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.

Processing Transactions: to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.

Providing Financing: to provide financing in connection with a vehicle purchase, lease or related products or services.

In the context of employment, we also use the categories of personal information listed above for one or more of the following business purposes:

Claims & Benefits Administration: to process claims, administer benefits, and conduct employee drug tests in accordance with applicable laws.